Our neuroscience consultant, Aoife McGuinness, recently spoke at Advertising Week Europe’s digital event on Measuring Gut Feel. Aoife discussed how neuroscience can inform your communication strategy.
WARC: How can we use neuroscience to assess the effectiveness of packaging redesign?
Our Neuroscience Consultant, Aoife McGuinness, speaks to WARC about using neuroscience to assess the effectiveness of...