Unlock Marketing Effectiveness

We use a combination of EEG spatial distribution and frequency data to monitor human emotion, thought and behaviour. Each metric provides unfiltered, unbiased insight into our cognitive affective states in order to unlock marketing effectiveness.

We measure:

• Cognitive load
• Engagement
• Motivation
• Memorisation
• Purchase intent
  

Campaigns that have behaviour as a hard target are more effective than those that target soft measures, so we focus our strategy and creative thinking around behaviour change to give our campaigns greater clarity of purpose and use behavioural economics to unlock creative solutions to our behaviour.

Descriptor
Problem solving workshop powered by behavioural science.​Unlock new, innovative ways of solving marketing challenges using our simple behaviour change framework.​

What you can test
A behaviour change framework that determines the behavioural biases relevant to your challenge.​

Methodology
A 90-minute workshop with key stakeholders.

Outputs
A suite of behaviour-led solutions.

Benefits
Identify innovative, distinctive marketing solutions.​

Descriptor
Competitive review driven by scientific understanding. Ensure your brand is delivering against the competition with ongoing evaluation of brand appraisal and benchmark against the category.

What you can test
Key brand assets, key campaign assets and brand attributes

Methodology
Implicit testing N=200, EEG testing & eye-tracking.

Outputs
Report of relative increase or decrease of scoring of chosen attributes against brand assets.

Benefits
Review of brand health and impact of comms on overall brand appraisal.

Descriptor
The marketing science version of a brand playbook or toolkit. Increase content effectiveness by developing guidelines and recommendations for all campaign content including language, imagery and design.

What you can test
Various versions of brand and campaign assets, key messaging and attributes.

Methodology
Implicit testing N=200, EEG testing & eye-tracking.

Outputs
Optimised final brand playbook / toolkit with most connective combination of language, design and imagery.

Benefits
Improve speed and scale of buy-in within local markets.

Descriptor
Test various versions of creative and concepts at any stage to optimise and ensure maximum connection.

What you can test
Different final versions of content at concept and creative level.

Methodology
Implicit testing N=200, EEG testing & eye-tracking.

Outputs
Recommendations on which content connects best with people and optimisation insights to ensure high engagement, motivation and memorisation.

Benefits
Improve the ROI of your content by optimising before launch.

Descriptor
Marketing science’s answer to experience measurement. Optimise your brand experience by testing before execution.

What you can test
Relevant brand & campaign assets at all touchpoints across the product experience.

Methodology
Implicit testing N=200, EEG testing & eye-tracking.

Outputs
Recommendations on which assets deliver against the brand objectives and suggestions on how best to optimise.

Benefits
Increase customer satisfaction by ensuring the experience is optimised to deliver a positive brand imprint in memory.

Descriptor
Key brand assets, audited using scientific learning. Using science to optimise the design codes of your brand including which key brand assets to prioritise.

What you can test
Full range of possible brand assets, including imagery, design cues, language and audio.

Methodology
Implicit testing N=200, EEG testing & eye-tracking.

Outputs
Recommended combination of brand assets best equipped to deliver brand messaging and drive growth.

Benefits
Maximise the effectiveness of communications through clever and creative cues.